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Cookies Policy

How We Respect Your Privacy Online

We are UP D Marketing, a company based in Luxembourg operating primarily within the European Union. This policy is part of our compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

Cookies are small text files stored on your device by your browser when you visit a website. They are used to remember your preferences, enable functionalities, and track your activity for analytics and marketing purposes.

  • Essential Cookies – Required for basic functionality, security, and performance (e.g., WP Rocket, Cloudflare, Calendly, Cookiebot).
  • Analytics Cookies – Used with Google Analytics 4 (GA4), Microsoft Clarity, and Calendly statistics for understanding user interaction.
  • Marketing Cookies – Used with Google Ads and Tag Manager for personalized advertising and conversion tracking.

We use Cookiebot to manage cookie consent. On your first visit, you will be prompted to accept or reject non-essential cookies. You can update your preferences at any time by accessing the cookie settings on our website.

The table below is based on a recent Cookiebot scan and may change with service updates.

Cookie Name Provider Purpose Duration Type
_ga, _ga_#Google AnalyticsTracks users across devices & channels2 yearsAnalytics
_gidGoogle AnalyticsPage views/session24 hoursAnalytics
_gat_gtag_UA_*Google AnalyticsThrottle request rate1 minuteAnalytics
_clck, _clskMicrosoft ClarityUser interaction heatmapsUp to 1 yearAnalytics
IDE, ANIDGoogle AdsAd targeting and trackingUp to 2 yearsMarketing
_gcl_auGoogle AdsConversion tracking3 monthsMarketing
FPIDupdmarketing.comUser analytics400 daysAnalytics
FPLCupdmarketing.comVisitor ID for stats1 dayAnalytics
dd_cookie_test_#CalendlyBehavioral statistics1 dayAnalytics
__cf_bm, _cfuid, _cf_bm[x2], _cfuvid[x2]CloudflareSecurity & bot detection1 dayEssential
CookieConsentCookiebotConsent tracking1 yearEssential
OptanonConsentcookielaw.orgCookie consent persistence1 yearEssential
_calendly_sessionCalendlySession for calendar booking21 daysEssential
laravel_session, XSRF-TOKENcatchmeifyoucanSession management & CSRF security1 dayEssential
rc::a, rc::cgstatic.comBot preventionPersistent/SessionEssential
wpEmojiSettingsSupportsupdmarketing.comPreserve emoji rendering stateSessionEssential
_cacheCalendlyStorage of user session statePersistentUnclassified

You have the right to control how cookies are used on our website. You can:

  • Withdraw your consent to non-essential cookies at any time via the cookie settings tool on our site
  • Configure your browser to block or delete cookies
  • Please note: Essential cookies are necessary for the website to function properly and cannot be disabled

If you have questions or requests regarding this policy, please contact us at:
📞 +352 661 20 84 76
📧 [email protected]

Last updated: April 2025