We are UP D MARKETING Sàrl, a company based in Luxembourg and primarily operating within the European Union. This policy forms part of our compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
You can manage your cookie preferences at any time. By continuing to browse this site after giving your consent, you accept the use of non-essential cookies according to your settings.
Cookies are small text files stored on your device by your browser when you visit a website. They are used to remember your preferences, enable functionalities, measure performance, and support analytics and marketing.
Legal basis: We use non-essential cookies only with your consent (Article 6(1)(a) GDPR). Essential cookies are used on the basis of our legitimate interests in providing a secure and functional website (Article 6(1)(f) GDPR).
Consent Mode: We implement Google Consent Mode v2. When consent is denied, Google tags adjust behaviour (e.g., using cookieless pings) so that measurements are aggregated and privacy-preserving.
Browser controls: Modern browsers may block third-party cookies by default. This can occur even if you choose “Agree”. This behaviour is controlled by your browser and not by our cookie banner.
We use Clickio Consent (a Google-certified CMP) to manage consent. Our CMP follows the IAB Europe Transparency & Consent Framework (TCF 2.2). On your first visit, you can accept or reject non-essential cookies, or set granular choices.
You can revisit your choices at any time by clicking the privacy settings icon (usually shown at the bottom of the page) or the “Manage options” link in the banner. The vendor list displayed in the preference centre shows which TCF vendors may process data and on which legal basis.
The cookies and storage used can change as our site evolves. The live and authoritative list of cookies, vendors and purposes is always available in the Clickio “Manage options” panel on this site.
| Cookie / Storage | Provider | Purpose | Typical duration | Category |
|---|---|---|---|---|
| euconsent-v2 | Clickio CMP | Stores the TCF 2.2 consent string | Up to 12 months | Essential |
| addtl_consent | Clickio CMP | Stores additional consent for Google vendors (where applicable) | Up to 12 months | Essential |
| _ga, _ga_# | Google Analytics | Analytics across sessions and pages | Up to 2 years | Analytics |
| _gid | Google Analytics | Per-session analytics | 24 hours | Analytics |
| _gcl_au | Google Ads | Ad conversion tracking | 3 months | Marketing |
| _clck, _clsk | Microsoft Clarity | User interaction/heatmap analytics | Up to 1 year | Analytics |
| FPID / FPLC | updmarketing.com | First-party measurement identifiers (server-side / GA4) | Up to 400 days | Analytics |
| __cf_bm, _cfuvid | Cloudflare | Bot mitigation & security | Up to 1 day | Essential |
| _calendly_session | Calendly | Booking session management | Up to 21 days | Essential |
| wpEmojiSettingsSupports | updmarketing.com | Preserve emoji rendering state | Session | Essential |
You may:
Note: Essential cookies are required for the proper functioning and security of the website and cannot be disabled via our banner.
If you have any questions or concerns regarding this policy, please contact us at:
📞 +352 661 20 84 76
📧 contact@updmarketing.com
Last updated: September 2025
