Google Ad Grants
Maximize your Mission with $120,000/year in Free Google Ads
Why Google Ad Grants
Google Ad Grants is a program that provides eligible nonprofits with up to $10,000 per month in in-kind advertising on Google Search. This initiative enables organizations to raise awareness, attract donors, and recruit new volunteers by displaying their messages to users searching for related causes.
You can target ads based on keywords, locations, and demographics, ensuring your nonprofit reaches the right people at the right time.
With our advanced reporting tools we can track ad performance, conversions, user behavior, and engagement metrics. This allows us to optimize your campaigns for maximum impact and ensure your ads drive real results.
As your nonprofit grows, Google Ad Grants can scale with you, ensuring long-term sustainability and greater outreach.
Why Choose US
Managing a Google Ad Grants campaign requires adherence to specific guidelines and continuous optimization to maximize its potential. Here’s why partnering with us ensures your nonprofit thrives.
Google Ad Grants Experts
Comprehensive Management
Customized Strategy
Real-Time Optimization
Data-Driven Decisions
PROCESS
Google Ad Grants Process
We follow a structured approach to ensure your nonprofit maximizes the benefits of the Google Ad Grants program
Eligibility Verification
We assess your organization's eligibility and guide you through the application process to secure the grant
Strategic Planning
Collaborating closely with your team, we define campaign goals, target audiences, and key performance indicators
Campaign Setup
Our experts conduct in-depth keyword research, craft compelling ad copy, and structure high-performing campaigns that align with your nonprofit’s goals
Continuous Optimization
We monitor campaign performance, making data-driven adjustments to enhance effectiveness and ensure compliance with Google’s policies
Transparent Reporting
Receive regular reports detailing campaign performance, insights, and recommendations for further improvement
Need Help? Let's Talk!
Questions & answers
Your Questions Answered
01.
To qualify, a nonprofit must:
✔ Be a registered charitable organization in an eligible country
✔ Have an active website that meets Google’s quality guidelines
✔ Not be a hospital, school, or government entity
✔ Comply with Google Ad Grants policies and maintain an active account
👉 Check full eligibility here
02.
To apply for Google Ad Grants, follow these steps:
- Verify your nonprofit status by enrolling in Google for Nonprofits
- Activate the Google Ad Grants by submitting the required information and agreeing to the program's terms
- Set up a Google Ads account following Google's guidelines, ensuring compliance with all requirements
Please note that while we can provide guidance and support, the application process must be completed by your organization.
03.
With Google Ad Grants, your nonprofit can run text-based ads that appear on Google Search results pages. Additionally, Performance Max campaigns are now available in Google Ad Grant accounts, allowing your ads to reach users across Google Search and Maps networks. This enables a broader reach and more effective promotion of your mission.
04.
Yes! Google Ad Grants can be used to promote donation pages, event sign-ups, and volunteer recruitment. However, ads cannot directly sell products or services.
05.
Unused ad credit does not roll over to the next month. While we strive to utilize the full budget, the ability to do so depends on your organization's objectives and any inherent limitations. Our goal is to maximize the impact of the available funds in alignment with your mission.
06.
The application process typically takes 2-4 weeks, depending on Google’s review times. Once approved, we launch and optimize your campaigns immediately.
07.
Managing a Google Ad Grants account requires expertise to stay compliant and maximize performance. Our team helps by:
✔ Provides guidance through the eligibility verification and setup process
✔ Creates & optimizes high-performing ad campaigns
✔ Ensures ongoing compliance to prevent suspension
✔ Provides detailed reporting & insights to improve results
While we cannot complete the application process on your behalf, we offer comprehensive support to ensure your success.
08.
Simply contact us for a free consultation, and we’ll develop a customized Google Ad Grants strategy based on your goals and budget.
