Privacy Policy

1. Introduction

This Privacy Policy explains how UP D MARKETING Sàrl (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website. We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR).

Data Controller: UP D MARKETING Sàrl, 6 Rue Principale, 5240 Sandweiler, Luxembourg

2. What Data We Collect

When you use our contact forms or interact with our website, we may collect the following information:

• Name
• Email address
• Phone number (if provided)
• Message content
• Company website (if provided)
• IP address
• Browser and device information

3. How We Collect Data

We collect personal data directly from you when you fill out forms on our website, such as our contact form. We also use cookies and similar technologies to collect usage data. For more details, see our Cookie Policy.

4. Why We Collect Your Data

We collect your personal data in order to:

• Respond to inquiries and messages submitted via contact forms
• Understand how users interact with our website
• Improve our services and user experience
• Carry out marketing campaigns through tools like Google Ads

The legal basis for processing your data is your consent (Article 6(1)(a) GDPR), our legitimate interest in improving our services (Article 6(1)(f)), or the execution of pre-contractual measures at your request (Article 6(1)(b)), depending on the context.

5. Third-Party Tools We Use

We may share your usage data with the following service providers:

• Google Analytics 4 (GA4) – collects anonymized and pseudonymized data including IP address, location, device/browser info, and usage behavior
• Google Ads – for tracking ad performance and conversions
• Microsoft Clarity – for heatmaps and behavioral insights
• Taggrs – used for server-side tracking and conversion measurement. See their privacy policy
• Clickio – provides consent management, cookie banner functionality, and storage of user consent preferences in accordance with the IAB Europe Transparency & Consent Framework (TCF 2.2). See their privacy policy
• Calendly – used for online scheduling. May collect data and use cookies to enable appointment booking features
• Cloudflare – provides security and performance enhancement

These providers may store information outside the EU but are required to comply with data protection standards.

6. Data Storage and Security

We do not store your personal data in a database. All form submissions are sent directly to our secure business email inbox. We rely on secure, encrypted connections (HTTPS) to protect your data in transit.

7. Your Rights

Under GDPR, you have the right to:

• Request access to the data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Withdraw consent for marketing and analytics

For contact form data, you can email us at contact@updmarketing.com to request access, corrections, or deletion of your information.

8. Data Retention

Contact form submissions may be retained indefinitely unless deletion is requested. Cookie consent data is stored externally by Clickio in accordance with the IAB Europe TCF 2.2 standard and retained according to their privacy policy.

Retention duration depends on the type and purpose of the cookie. For details, refer to our Cookie Policy.

9. Automated Decision-Making

We do not make any decisions based solely on automated processing of your data, including profiling, that produces legal effects concerning you or similarly significantly affects you within the meaning of the GDPR.

10. Contact

If you have questions or requests regarding your data, please contact us at:
📞 +352 661 20 84 76
📧 contact@updmarketing.com

Last updated: September 2025